Sign up for PM Award Updates!

Bertelsmann eyes growth in China, India, Brazil

February 12, 2015

German media giant Bertelsmann said Thursday it is seeking to boost its presence in China, India and Brazil, where it hopes to lift revenues to 1.0 billion euros ($1.13 billion) in the medium term.

“Brazil, China and India are among the largest economies in the world. In these countries, demographic trends, a growing middle class, and their increasing purchasing power are causing a rapid rise in demand for digital media, services and education,” said chief executive Thomas Rabe.

“Accordingly, we will massively expand our businesses in all three countries in the years ahead and increase investment here. Our medium-term goal is to generate revenues of around one billion euros in our growth regions,” he said.

At present, Bertelsmann employs a workforce of around 7,500 employees in Brazil, China and India.

Fremantle Media, a unit of Bertelsmann’s RTL Group, produces regional versions of the hit formats “Idols” and “Got Talent” in all three countries.


Dispatches from AFP concerning freedom of information, censorship and news coverage in regions where independent media is under threat.